New Wash Cleansing Cream - Original
New Wash Original is everything shampoo wishes it was: a blend of naturally derived ingredients that nurtures as it cleans, eliminating conditioner, detangler and masks from your routine. It’s not a shampoo. It’s a cleansing cream. And your healthiest hair starts here.
Cleanse, condition and nourish hair while balancing your scalp’s natural oils, all in one simple step. New Wash Original’s detergent-free formula enhances your natural texture, preserves color and avoids damage caused by traditional shampoos.
Biodegradable
Leaping Bunny Certified
Detergent-Free
Paraben-Free
Silicone-Free
Sulfate-Free
SLS-Free
Phthalate-Free
Synthetic Fragrance-Free
Recyclable
How It Works
CLEANSE AND CONDITION - Gently removes dirt, oil and buildup while adding moisture, simplifying your wash day routine
BALANCE - Rebalances natural oil production to improve hair and scalp health
ENHANCE - Promotes a shiny and soft texture, preventing tangles and frizz
NOURISH - Avoids damage caused by shampoo detergents with a non-toxic, biodegradable formula
PROTECT - Helps hair color last longer and keeps natural color vibrant
The Method
1. Wet hair and dispense a generous amount of New Wash, about the combined amount of shampoo and conditioner you typically use. Layer it on from scalp to ends.
2. Add a splash of water to get a smooth, milky consistency.
3. Work New Wash into hair and scalp, using our Massaging Scalp Brush to coat every inch—scrub, massage, repeat.
4. Let it sit for 2-3 minutes, then rinse thoroughly, using the scalp brush to ensure all product is washed out.
Key Ingredients
Water, Aloe Barbadensis (Aloe Vera) Leaf Juice, Cetearyl Alcohol, Glycerin, Cetyl Alcohol, Stearamidopropyl Dimethylamine, Stearyl Alcohol, Gluconolactone, Distearoylethyl Dimonium Chloride, Rosa Centifolia Flower Water, Oenothera Biennis (Evening Primrose) Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Panthenol, Equisetum Arvense (Horsetail) Leaf Extract, Lavandula Angustifolia (Lavender) Flower Extract, Urtica Dioica (Nettle) Extract, Calendula Officinalis Flower Extract, Chamomilla Recutita (Matricaria) Flower Extract, Helianthus Annuus (Sunflower) Seed Oil, Mentha Piperita (Peppermint) Oil, Keratin, Hydrolyzed Keratin, Menthyl Lactate, Ceteareth-20, Behentrimonium Methosulfate, Citric Acid, Sodium Benzoate, Calcium Gluconate, Phenoxyethanol, Tocopherol, Alcohol. Fragrance: Myroxylon Pereirae (Balsam Peru) Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Aniba Rosaeodora (Rosewood) Wood Oil, Pelargonium Graveolens (Geranium) Oil, Rosa Damascena Flower Oil, Eugenia Caryophyllus (Clove) Leaf Oil, Cananga Odorata (Ylang Ylang) Flower Oil, Jasminum Officinale Oil, Benzyl Benzoate, Benzyl Cinnamate, Citronellol, Geraniol, Linalool
New Wash Original is everything shampoo wishes it was: a blend of naturally derived ingredients that nurtures as it cleans, eliminating conditioner, detangler and masks from your routine. It’s not a shampoo. It’s a cleansing cream. And your healthiest hair starts here.
Cleanse, condition and nourish hair while balancing your scalp’s natural oils, all in one simple step. New Wash Original’s detergent-free formula enhances your natural texture, preserves color and avoids damage caused by traditional shampoos.
Biodegradable
Leaping Bunny Certified
Detergent-Free
Paraben-Free
Silicone-Free
Sulfate-Free
SLS-Free
Phthalate-Free
Synthetic Fragrance-Free
Recyclable
How It Works
CLEANSE AND CONDITION - Gently removes dirt, oil and buildup while adding moisture, simplifying your wash day routine
BALANCE - Rebalances natural oil production to improve hair and scalp health
ENHANCE - Promotes a shiny and soft texture, preventing tangles and frizz
NOURISH - Avoids damage caused by shampoo detergents with a non-toxic, biodegradable formula
PROTECT - Helps hair color last longer and keeps natural color vibrant
The Method
1. Wet hair and dispense a generous amount of New Wash, about the combined amount of shampoo and conditioner you typically use. Layer it on from scalp to ends.
2. Add a splash of water to get a smooth, milky consistency.
3. Work New Wash into hair and scalp, using our Massaging Scalp Brush to coat every inch—scrub, massage, repeat.
4. Let it sit for 2-3 minutes, then rinse thoroughly, using the scalp brush to ensure all product is washed out.
Key Ingredients
Water, Aloe Barbadensis (Aloe Vera) Leaf Juice, Cetearyl Alcohol, Glycerin, Cetyl Alcohol, Stearamidopropyl Dimethylamine, Stearyl Alcohol, Gluconolactone, Distearoylethyl Dimonium Chloride, Rosa Centifolia Flower Water, Oenothera Biennis (Evening Primrose) Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Panthenol, Equisetum Arvense (Horsetail) Leaf Extract, Lavandula Angustifolia (Lavender) Flower Extract, Urtica Dioica (Nettle) Extract, Calendula Officinalis Flower Extract, Chamomilla Recutita (Matricaria) Flower Extract, Helianthus Annuus (Sunflower) Seed Oil, Mentha Piperita (Peppermint) Oil, Keratin, Hydrolyzed Keratin, Menthyl Lactate, Ceteareth-20, Behentrimonium Methosulfate, Citric Acid, Sodium Benzoate, Calcium Gluconate, Phenoxyethanol, Tocopherol, Alcohol. Fragrance: Myroxylon Pereirae (Balsam Peru) Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Aniba Rosaeodora (Rosewood) Wood Oil, Pelargonium Graveolens (Geranium) Oil, Rosa Damascena Flower Oil, Eugenia Caryophyllus (Clove) Leaf Oil, Cananga Odorata (Ylang Ylang) Flower Oil, Jasminum Officinale Oil, Benzyl Benzoate, Benzyl Cinnamate, Citronellol, Geraniol, Linalool
New Wash Original is everything shampoo wishes it was: a blend of naturally derived ingredients that nurtures as it cleans, eliminating conditioner, detangler and masks from your routine. It’s not a shampoo. It’s a cleansing cream. And your healthiest hair starts here.
Cleanse, condition and nourish hair while balancing your scalp’s natural oils, all in one simple step. New Wash Original’s detergent-free formula enhances your natural texture, preserves color and avoids damage caused by traditional shampoos.
Biodegradable
Leaping Bunny Certified
Detergent-Free
Paraben-Free
Silicone-Free
Sulfate-Free
SLS-Free
Phthalate-Free
Synthetic Fragrance-Free
Recyclable
How It Works
CLEANSE AND CONDITION - Gently removes dirt, oil and buildup while adding moisture, simplifying your wash day routine
BALANCE - Rebalances natural oil production to improve hair and scalp health
ENHANCE - Promotes a shiny and soft texture, preventing tangles and frizz
NOURISH - Avoids damage caused by shampoo detergents with a non-toxic, biodegradable formula
PROTECT - Helps hair color last longer and keeps natural color vibrant
The Method
1. Wet hair and dispense a generous amount of New Wash, about the combined amount of shampoo and conditioner you typically use. Layer it on from scalp to ends.
2. Add a splash of water to get a smooth, milky consistency.
3. Work New Wash into hair and scalp, using our Massaging Scalp Brush to coat every inch—scrub, massage, repeat.
4. Let it sit for 2-3 minutes, then rinse thoroughly, using the scalp brush to ensure all product is washed out.
Key Ingredients
Water, Aloe Barbadensis (Aloe Vera) Leaf Juice, Cetearyl Alcohol, Glycerin, Cetyl Alcohol, Stearamidopropyl Dimethylamine, Stearyl Alcohol, Gluconolactone, Distearoylethyl Dimonium Chloride, Rosa Centifolia Flower Water, Oenothera Biennis (Evening Primrose) Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Panthenol, Equisetum Arvense (Horsetail) Leaf Extract, Lavandula Angustifolia (Lavender) Flower Extract, Urtica Dioica (Nettle) Extract, Calendula Officinalis Flower Extract, Chamomilla Recutita (Matricaria) Flower Extract, Helianthus Annuus (Sunflower) Seed Oil, Mentha Piperita (Peppermint) Oil, Keratin, Hydrolyzed Keratin, Menthyl Lactate, Ceteareth-20, Behentrimonium Methosulfate, Citric Acid, Sodium Benzoate, Calcium Gluconate, Phenoxyethanol, Tocopherol, Alcohol. Fragrance: Myroxylon Pereirae (Balsam Peru) Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Aniba Rosaeodora (Rosewood) Wood Oil, Pelargonium Graveolens (Geranium) Oil, Rosa Damascena Flower Oil, Eugenia Caryophyllus (Clove) Leaf Oil, Cananga Odorata (Ylang Ylang) Flower Oil, Jasminum Officinale Oil, Benzyl Benzoate, Benzyl Cinnamate, Citronellol, Geraniol, Linalool