Ruth González Wickham

Welcome! I’m Ruth, a licensed cosmetologist with a passion for making people feel confident, beautiful, and empowered. I’ve been working in the beauty and wellness industry since 2010, and I’ve had the honor of helping clients look and feel fabulous as a licensed cosmetologist since 2014. Over the years, my approach has evolved, but one thing has always remained constant: my commitment to creating elevated, personalized styles while offering an authentic, kind, and inclusive experience for every guest.

My specialty lies in dimensional color, brunettes, balayage, and precision cutting—whether you're looking for a natural, sun-kissed glow or a perfectly tailored cut, I work with you to create a look that reflects your individuality and elevates your style. I truly believe that great hair should feel effortless and enhance your natural beauty, which is why I especially enjoy working with natural hair textures. Whether your hair is curly, straight, or somewhere in between, I love helping you embrace and celebrate its unique qualities.

Sustainability and conscious beauty are at the heart of my practice. I intentionally select eco-friendly, organic, and non-toxic products to ensure that the services I provide not only leave you feeling amazing, but also reflect a commitment to our planet. My goal is to provide beauty solutions that are curated for your hair, your health, and the environment, all while delivering exquisite, long-lasting results.

Above all, my studio is a welcoming space where you are seen, heard, and celebrated. I’m deeply committed to fostering an inclusive, safe, and allied environment for every guest who walks through my door. You’ll always be met with kindness, warmth, and respect, no matter your hair type, gender, background, or personal journey. I believe that beauty is about feeling comfortable and confident in your own skin, and I’m here to help you achieve that with every visit—because your hair journey should be a positive one.

Growing up and living in beautiful coastal California has shaped both my aesthetic and my approach to life. I embrace the serene and sublime vibe of the coastal redwoods—offering a welcoming, peaceful atmosphere where you can unfurl, be yourself, and leave feeling renewed. My studio is a reflection of this accessible, effortless form: where high-quality services meet a tranquil environment that encourages you to slow down and prioritize yourself.

I’m so grateful to be part of your hair journey and can’t wait to collaborate with you to create the look you’ve always dreamed of—beautiful, sustainable, and uniquely yours.

When I am not working behind the chair, I enjoy spending time with my family and exploring our beautiful Central Coast.  My garden is my sanctuary, and I love to karaoke.

Welcome to my studio, where beauty, sustainability, and authenticity come together to create a one-of-a-kind experience for you. And as my grandmothers always said, “que dios vaya contigo and go make the world a more beautiful place.”